The short version

OffsettingInsetting
Where the project isAnywhere, usually unconnected to your businessIn your own value chain: suppliers, hauliers, farms, customers
What you getA credit, retired on a registryLower emissions in your supply chain, usually without a credit
Changes your reported Scope 3?No, credits are reported separatelyYes, if your data reflects the change
Main riskPoor quality creditsCounting the same cut twice, or not being able to measure it

There is no single agreed definition of insetting, and different schemes and consultancies use it to mean slightly different things. So whatever you call it, describe what you actually did.

Why insetting shows up in your figures and offsetting doesn't

Your Scope 3 is your share of other companies' emissions: what your suppliers burn making your goods, what your haulier's lorries burn moving them. If you help a supplier cut those emissions, and your calculation uses data that reflects it, your Scope 3 goes down. That is a real reduction in your inventory.

A credit works differently. The GHG Protocol's Land Sector and Removals Standard, published in January 2026, says credits are quantified differently and reported separately from the emissions in your inventory, and can't be used directly in it. You can use credits towards a separate compensation or contribution target, but not to make your Scope 1, 2 or 3 smaller. Our post on offsets versus removals covers how credits fit with net zero.

A worked example

A haulier moves 150,000 tonne-km of goods a year for you by HGV. At the 2026 government factor of 0.10356 kg CO2e per tonne-km, that is 15.53 tonnes CO2e in your Scope 3, category 4.

  • You agree with the haulier to consolidate deliveries and fill lorries better, so the tonne-km needed to move the same goods falls by 20%. Your category 4 figure drops to 12.43 tonnes, a saving of 3.11 tonnes a year, and it shows in next year's footprint.
  • If instead you bought 3.11 tonnes of credits from an unrelated project, your category 4 figure would stay at 15.53 tonnes, with the credits in a separate line.

The inset also tends to keep paying back: fuller lorries carry on saving fuel every year. The haulier saves money too, which makes the change easier to agree.

The catch: your data has to be able to see it

Many small firms estimate Scope 3 from spend, using the government's multipliers. That's a fine place to start, but a spend-based figure only moves when your spend moves. If a supplier halves its emissions and charges you the same, your spend-based estimate won't change. To see an inset in your figures, you need activity data, such as tonne-km or fuel, or the supplier's own emissions allocated to you. Our posts on spend-based Scope 3 and asking suppliers for carbon data explain both routes.

Avoid counting it twice

If a project in your supply chain is also issuing credits, someone else may buy them and claim the same tonnes. The GHG Protocol asks companies that track targets with their inventory to avoid double counting with credited reductions. In practice:

  • ask whether the project issues or sells credits for the same reduction;
  • if it does, don't claim the tonnes both as a cut in your inventory and as a credit you hold;
  • keep a short record of the project, the data and who else is counting it.

The rules are still moving

Standards bodies are working out how to recognise value chain action properly. The SBTi's Corporate Net-Zero Standard V2.0, in effect from 31 January 2027, adds a hierarchy that puts direct, activity-level reductions first, and only allows action across shared supply systems where there are structural limits. The GHG Protocol consulted between March and June 2026 on new optional reporting statements, including one for the real-world impact of actions inside and outside the value chain, and published its feedback summary in September 2026. Neither has settled every detail, so expect the guidance on insetting claims to firm up over the next year or two.

What to say about it

Describe the project and its measured effect: "In 2026 we worked with our haulier to consolidate deliveries, cutting the road freight in our Scope 3 by about a fifth." Avoid calling it an offset or using it to support a carbon neutral claim. The Competition and Markets Authority's Green Claims Code expects claims to be accurate and substantiated, and our post on net zero and carbon neutral wording explains the words to be careful with.

How Carbon Recycling helps

Carbon Recycling records road freight in tonne-km and a supplier's own allocated emissions against the right Scope 3 category, so a cut made with a supplier or haulier shows in your next year's footprint. On the Growth plan you can send supplier data requests: suppliers reply through a secure link without an account, and you decide whether to accept their figures. Your Carbon Reduction Plan then shows the reduction against your baseline. We don't sell offsets or credits.