Normative is a well-regarded carbon accounting platform, and in September 2026 it joined Greenly. Both are built for larger organisations: their focus is global supply chains, European regulation such as CSRD and CBAM, and product footprints, with advisers included and a full baseline that Normative says takes 8 to 12 weeks. If that is what you need, they are good choices. If you are a UK business that has been asked for a Carbon Reduction Plan, an SECR report or a footprint for a customer, here is how we compare.
Side by side
| Normative and Greenly | Carbon Recycling | |
|---|---|---|
| Price | Quote only | £59 or £149 a month, £399 for groups, published |
| Built for | Mid-size and large international firms | UK small and medium-sized businesses |
| Time to a first footprint | Normative: full baseline in 8 to 12 weeks, with advisers | Usually within a day, from your bills |
| Emission factors | Normative: more than 349,000 factors from many databases | The UK government's own DESNZ factors, 2019 to 2026 |
| PPN 006 Carbon Reduction Plan | Not a dedicated output | Built in, in the government template |
| SECR report | Normative: SECR export | Built in, with intensity ratio and methodology statement |
| Factor shown on every figure | Normative: calculation transparency | Factor ID, year and value on every line |
| Supplier data requests | Yes | Yes, on Growth and Enterprise, by secure link |
| Spend-based Scope 3 and accounting integrations | Yes | Not yet |
| Scenario modelling and science-based targets | Yes | Not yet |
| Product carbon footprints | Yes | No |
| Expert help | Advisers included | Optional one-off expert review of your plan, £395 |
| Free trial | Demo on request | 14 days, no card needed |
Normative and Greenly features are as described on their own websites on 2 October 2026. "Not a dedicated output" means we found no PPN 006 plan listed among Normative's reporting outputs.
Choose Normative or Greenly if
- you report under CSRD or other EU rules, or need CBAM data;
- you need product carbon footprints or life cycle assessments now;
- you want advisers to run the project for you and have the budget for it.
Choose Carbon Recycling if
- you need a PPN 006 Carbon Reduction Plan for a public sector or NHS bid;
- you are a large UK company or LLP that must report under SECR;
- you want UK government factors and figures you can explain to a buyer line by line;
- you want to see the price before you talk to anyone.